Why agents who use “outdated” real estate postcards have their days numbered if they don’t wake up

by Lisa Shaw

With winter coming up it’s going to be difficult for many agents to survive the market altogether. Just this past week many retail stores reported less than expected profits into the next quarter; and they’re right. Because many households have aired on the side of caution with the housing crunch outlook and plan to be frugal for coming months, overall spending will be less than favorable as a whole. However, this doesn’t mean people have stop buying homes. It just means it’ll take more to get them…or at least more whit.

But for many agents that choose to market themselves with real estate postcards that are plagued with recycled messages and weak visuals; their days at marketing to today’s buyers and sellers are almost just about up. Why? Because today’s seller and buyers knows the game and is being persuaded by the “commission debate” to seek out selling or buying a home themself. Companies such as Redfin are helping consumers to see that the market and times are-ah- changin’. What agents have to do is PROVE their value. And guess what? Offering a Free Market Analysis or Free Consultation is not going to cut it! They expect a consultation and are being moved daily to refer to ball-park estimates on Zillow or Trulia (regardless of how far off they are).

Postcard marketing is not dead, however, the old way of just sending any postcard in the name of having to touch the prospect is absolutely the wrong way to think about effective marketing. Prospects aren’t laughing real estate postcards with animals having talk bubbles with cheesy saying. It’s no time to be cute! It’s all about being effective. With the market the way it is, they’re looking for answers.

And what’s better than meeting prospects at their door and offering to address what is already on their minds; then by sending postcards that do, in fact, that. Grab they attention and get them to act.

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October 16th 2007

Tags: Mortgage Marketing, Real Estate Postcards