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Postcard Marketing
bridging prospect research and real estate marketing.
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Win prospects on glance

 

"Top producers allocate a significant portion of their business plan to farming activities, which they indicate as a key area of success and a significant source of new business..."

-- C.A.R. Research Report '06

The only company to take real estate postcard marketing as serious as science....

Mailing ineffective real estate postcards to prospects can cost you your reputation and even spawn embarrassment in some cases. According to a NAR Research poll, 57% of sellers and 41% of buyers ranked reputation as the most important factor when selecting an agent. Knowing this, we went to work creating key elements to promote your reputation.

 

 

- Real estate postcard marketing remains among the top marketing vehicles to date for a number of obvious reasons:

 

check Open Mail (no need to open)

When mailing brochures, packages, and envelopes, you're left hoping that prospects take the time to open and read your message. However, with postcards the visuals and message go to work immediately without any need for opening. Prospects are hit upon contact. This is important since research shows that your marketing pieces have only 3 seconds to capture the attention of potential clients.

 

check Effective -vs- other methods

Aside from being cost-effective, real estate postcards beat out other real estate marketing methods by sheer circumstance. Unlike an ad, your postcard competes with only a handful of items in the mailbox on that day, rather than with the 250-300 ads in a typical newspaper or magazine.

 

check Personal Interaction

Unlike emails or websites, postcards are held in hand while read. The act of consciously picking up a postcard is the first step toward opening up your prospect to your message. Remember, the prospect is physically holding your message and has to interact with your postcard (turn it over) for more information. This experience makes for a loose personal contact between you and your prospect from right within their home.


 

Here's a quick run down of our product features.

Remember these product features are provided at no extra cost to you. It's all apart of our service with no setup fees or hidden charges.

 

Superior Print Quality

 

Superior Design and Print Quality included

All of our real estate postcards are five star quality designs, printed two-sided, full color, 100% quality gloss stock for maximum visibility. We never bother with ineffective postcard presentations like matte or black and white printing.

 

Phone-Calling Headlines included

Empower your farming postcard messages with a number of hard-hitting headlines that act as emotional triggers toward ready-to-act buyers and sellers while weeding out dead-end leads through strategic keywords and content.

 

Color Correction

 

Photo Cropping and Color Correction included

Whether it's a photo of yourself or your property, we'll make sure it looks its best by taking it through our color processing cycle for maximum result quality. If you want to use a body shoot of yourself within your farming postcard we can cut you out and crop it accordingly...or use a regular head shot as a preferred option. Your choice!

 

VPP™ Integration included

With Visual Persuasive Principles (VPP™) to stimulate prospect desires, grab eyeballs, and increase visibility based on prospect research, you no longer have to rely on luck or lack of real estate marketing knowledge to capture your prospect's interest. Allow the design technique of art and science to make your job easy. This careful design technique is applied on all of our real estate postcards.

 

Insider Reports

 

Professional "Insider Reports" included

At no extra cost, you can select from our list of quality "Insider Reports" on related real estate topics to accompany your farming postcard mailings. Our reports are professionally written and sway prospects easily into calling you based on their value.

 

Automated Marketing System (AMS) Ready included

Our farming postcards make it easy for you to work with 800# voice mail systems so you can streamline your workflow when it comes to generating and managing leads. You also have the choice of including an ext. if you'd like.

 

Research Tested

 

Research Tested included

It wasn't enough to just create a real estate marketing tool, we had to put it to the test. In a double-blind study, independent researchers polled prospective home buyers and sellers on which agent they'd likely choose to represent them in a transaction. The test resulted in 93% of buyers and sellers choosing the agent on our farming postcards over others.

 

Personalization included

Personalize your real estate postcards with your own information, photos, and logos. Listing or or just sold a property? Create a property description, list property details or write your own personal message.

 

Map

 

Mailing List / Address Processing included

Don't dare pay a dime for list handling. Simply upload your own mailing list or use our Address Mailing Point System to mail to homes within the surrounding radius of an address. It's easy and FREE!

 

Click here to discover why our postcards entice quality prospects to call you first and not the other way around.