Making the switch to market with real estate postcards

by Lisa Shaw

I’ve noticed over that last couple of months or so more real estate agents marketing with real estate postcards for various reasons. Most agents have come to realize that innovative marketing in today’s market is more than posting up Goggle Adwords and having a website. It’s about being first of prospects. Literally. In fact, in their hand. This is what postcards allow you to accomplish; and accomplish without being there.

On our site there are three main benefits we share about postcard marketing. Here they are:

1) Open Mail (no need to open)
When mailing brochures, packages, and envelopes, you’re left hoping that prospects take the time to open and read your message. However, with postcards the visuals and message go to work immediately without any need for opening. Prospects are hit upon contact. This is important since research shows that your marketing pieces have only 3 seconds to capture the attention of potential clients.

2) Effective -vs- other methods
Aside from being cost-effective, real estate postcards beat out other real estate marketing methods by sheer circumstance. Unlike an ad, your postcard competes with only a handful of items in the mailbox on that day, rather than with the 250-300 ads in a typical newspaper or magazine.

3) Personal Interaction
Unlike emails or websites, postcards are held in hand while read. The act of consciously picking up a postcard is the first step toward opening up your prospect to your message. Remember, the prospect is physically holding your message and has to interact with your postcard (turn it over) for more information. This experience makes for a loose personal contact between you and your prospect from right within their home.

And there explains the massive move toward more traditional marketing like postcards. However, mind you, traditional marketing with long over due treatments to postcard marketing.

November 11th 2007

Tags: Mortgage Marketing, Real Estate Postcards