Just Listed and Just Sold Postcards must change in order to survive this market….
by Lisa Shaw
Go on any website selling just listed postcards and just sold postcards and you’ll find the same dated postcards from years back. The first thing that any real estate agent should ask is why should I market with postcards are clearly in a time warp when today’s marketing times call for a different approach?
The problem with these postcards are twofold. First, let’s start with their messages. Ofttimes the typical just sold postcards consists of one message entirely: “Just Sold!”. That’s not good enough in a market where prospects have been numb to this message over years and realize the market has changed. The best thing to do is put the “Just Sold” message in context with today’s market, as seen here: Just Sold Postcards . The reason these postcard messages work (aside from prospect-researched layout) are the fact that the postcards don’t ignore where the market is currently at, however, embraces it and finds a way to use it toward an advantage.
Remember, clients are smart today and have access to much of the same information as you have. So, if you come with the same-old-pitch, they’re thinking “same-old-agent”; and the “same-old-agent” can’t get my home sold in today’s market.
The same applies for Just listed postcards. Where’s the ‘UMF!”. There’s no spark in seeing a postcard with a headline of solely “Just Listed”. Again, putting things in context with today’s market will set you apart from the countless agents who haven’t got a clue as to what they’re doing.
So, while others may be drowning in a sea of slow transactions, you’ll be hitting the mark with robust messages and presentation that keep you afloat.
October 30th 2007